Deal Sheet: 2027 Prius LE FWD

Toyota of Merrillville · Merrillville, IN · VIN: JTDACAAU4V3085210

Negotiation Guide

Opening Offer

$29,816

Fair Price

$31,316

Walk Away Above

$31,260

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,772

Est. Invoice$28,396

Holdback (est.)$624

MSRP (Sticker)$31,204

Asking Price$31,465

Markup+$261

Est. Dealer Margin on This Car$3,693

Percentile76% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$475

Avg Markup (Prius)+$261

% Below MSRP26%

Avg Days to Sell24 days

Avg Sold Markup-$1,310

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