Negotiation Guide
Opening Offer
$37,390
Fair Price
$38,890
Walk Away Above
$38,955
- • Recent buyers paid ~$129 below MSRP
Price Breakdown
Est. Dealer Cost$34,727
Est. Invoice$35,507
Holdback (est.)$780
MSRP (Sticker)$39,019
Asking Price$39,019
Markup$0
Est. Dealer Margin on This Car$4,292
Percentile55% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold209
Avg Markup-$129
Median Markup$0
Best Deal-$2,527
Worst Deal+$2,995
% Sold Below MSRP58%
Avg Days to Sell24 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Prius)$0
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$257
Cheaper Prius Limited FWD Inventory
Gettel Stadium ToyotaTampa, FL
-$2,352$36,85378d
North Park Toyota of San AntonioSan Antonio, TX
-$2,220$38,18132d
Baxter Toyota of LincolnLincoln, NE
-$2,214$37,74997d
Bell Road ToyotaPhoenix, AZ
-$2,184$37,56114d
Auburn ToyotaAuburn, CA
-$2,165$37,44838d
Rusty Drewing ToyotaJefferson City, MO
-$2,130$37,29347d
Serra Toyota of Traverse CityTraverse City, MI
-$2,100$37,38820d
Maverick ToyotaLemon Grove, CA
-$2,085$37,60384d
Thousand Oaks ToyotaThousand Oaks, CA
-$2,084$36,96431d
AutoNation Toyota Buena ParkBuena Park, CA
-$2,060$37,6685d