Deal Sheet: 2027 Prius XLE FWD

Modern Toyota · Winston-Salem, NC · VIN: JTDACAAU4V3084865

Negotiation Guide

Opening Offer

$32,690

Fair Price

$34,190

Walk Away Above

$34,249

• Recent buyers paid ~$118 below MSRP

Price Breakdown

Est. Dealer Cost$30,534

Est. Invoice$31,220

Holdback (est.)$686

MSRP (Sticker)$34,308

Asking Price$34,308

Markup$0

Est. Dealer Margin on This Car$3,774

Percentile69% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold492

Avg Markup-$118

Median Markup$0

Best Deal-$2,132

Worst Deal+$4,398

% Sold Below MSRP67%

Avg Days to Sell30 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)-$70

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell54 days

Avg Sold Markup-$391

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