Deal Sheet: 2027 Prius Limited FWD

Capitol Toyota of Salem · Salem, OR · VIN: JTDACAAU4V128AE94

Negotiation Guide

Opening Offer

$36,120

Fair Price

$37,620

Walk Away Above

$37,685

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$33,597

Est. Invoice$34,352

Holdback (est.)$755

MSRP (Sticker)$37,749

Asking Price$37,749

Markup$0

Est. Dealer Margin on This Car$4,152

Percentile55% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory451 vehicles

Avg Markup (All Models)-$719

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell36 days

Avg Sold Markup-$904

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