Deal Sheet: 2026 Prius Limited FWD

Reliable Toyota · Springfield, MO · VIN: JTDACAAU4T3084149

Negotiation Guide

Opening Offer

$37,959

Fair Price

$39,459

Walk Away Above

$39,524

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,233

Est. Invoice$36,025

Holdback (est.)$792

MSRP (Sticker)$39,588

Asking Price$39,588

Markup$0

Est. Dealer Margin on This Car$4,355

Percentile55% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$590

Avg Markup (Prius)-$87

% Below MSRP99%

Avg Days to Sell37 days

Avg Sold Markup-$721

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