Negotiation Guide
Opening Offer
$28,811
Fair Price
$30,311
Walk Away Above
$30,255
- • Recent buyers paid ~$112 above MSRP
Price Breakdown
Est. Dealer Cost$26,877
Est. Invoice$27,481
Holdback (est.)$604
MSRP (Sticker)$30,199
Asking Price$30,513
Markup+$314
Est. Dealer Margin on This Car$3,636
Percentile78% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$732
Avg Markup (Prius)-$375
% Below MSRP30%
Avg Days to Sell27 days
Avg Sold Markup-$129
Price History
Jul 7, 2026$30,503 → $30,513(+$10)
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