Deal Sheet: 2026 Prius LE FWD

Rogers Toyota of Hermiston · Hermiston, OR · VIN: JTDACAAU4T3083681

Negotiation Guide

Opening Offer

$29,275

Fair Price

$30,775

Walk Away Above

$30,807

• Recent buyers paid ~$112 above MSRP
• Sitting 33 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,447

Est. Invoice$28,063

Holdback (est.)$617

MSRP (Sticker)$30,839

Asking Price$31,089

Markup+$250

Est. Dealer Margin on This Car$3,642

Percentile76% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$646

Avg Markup (Prius)+$250

% Below MSRP53%

Avg Days to Sell35 days

Avg Sold Markup-$324

Cheaper Prius LE FWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$1,513$30,1147d

Baxter Toyota of LincolnLincoln, NE

-$1,459$30,2536d

Toyota of KatyKaty, TX

-$1,357$30,40533d

Maverick ToyotaLemon Grove, CA

-$1,347$29,57120d

Maverick ToyotaLemon Grove, CA

-$1,347$29,5715d

Maverick ToyotaLemon Grove, CA

-$1,338$29,37028d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,6446d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,64411d

Hometown ToyotaOntario, OR

-$1,323$29,31126d

Hesser ToyotaJanesville, WI

-$1,309$29,7386d