Deal Sheet: 2026 Prius LE FWD

AutoNation Toyota Fort Myers · Ft. Myers, FL · VIN: JTDACAAU4T3083521

Negotiation Guide

Opening Offer

$29,847

Fair Price

$31,347

Walk Away Above

$31,291

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,799

Est. Invoice$28,424

Holdback (est.)$625

MSRP (Sticker)$31,235

Asking Price$31,820

Markup+$585

Est. Dealer Margin on This Car$4,021

Percentile85% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$462

Avg Markup (Prius)+$585

% Below MSRP65%

Avg Days to Sell24 days

Avg Sold Markup-$122

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