Deal Sheet: 2026 Prius LE FWD

Texas Toyota of Grapevine · Grapevine, TX · VIN: JTDACAAU4T3083504

Negotiation Guide

Opening Offer

$29,878

Fair Price

$31,378

Walk Away Above

$31,412

• Recent buyers paid ~$112 above MSRP
• Sitting 33 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,987

Est. Invoice$28,616

Holdback (est.)$629

MSRP (Sticker)$31,446

Dealer Add-Ons (DIA)+$2,419

Asking Price$31,446

Markup$0

Est. Dealer Margin on This Car$3,459

Percentile65% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)+$97

Avg Markup (Prius)$0

% Below MSRP93%

Avg Days to Sell21 days

Avg Sold Markup+$11

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