Deal Sheet: 2026 Prius Limited FWD

Findlay Toyota · Henderson, NV · VIN: JTDACAAU4T3083485

Negotiation Guide

Opening Offer

$37,027

Fair Price

$38,527

Walk Away Above

$38,705

• Recent buyers paid ~$129 below MSRP
• Sitting 38 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$34,606

Est. Invoice$35,384

Holdback (est.)$778

MSRP (Sticker)$38,883

Dealer Add-Ons (DIA)+$1,595

Asking Price$40,977

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,371

Percentile98% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Prius)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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