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Deal Sheet: 2026 Prius LE FWD
Mark McLarty Toyota · North Little Rock, AR · VIN: JTDACAAU4T3083390
Negotiation Guide
Opening Offer
$30,062
Fair Price
$31,562
Walk Away Above
$31,589
- • Recent buyers paid ~$112 above MSRP
- • Sitting 32 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$28,138
Est. Invoice$28,771
Holdback (est.)$632
MSRP (Sticker)$31,616
Asking Price$31,616
Markup$0
Est. Dealer Margin on This Car$3,478
Percentile65% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$958
Avg Markup (Prius)$0
% Below MSRP99%
Avg Days to Sell22 days
Avg Sold Markup-$1,067
Price History
Jun 30, 2026$32,415 → $31,616(-$799)
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