Deal Sheet: 2026 Prius Limited FWD

Deacon Jones Toyota · Clinton, NC · VIN: JTDACAAU4T3083096

Negotiation Guide

Opening Offer

$36,134

Fair Price

$37,634

Walk Away Above

$37,714

• Recent buyers paid ~$160 below MSRP

Price Breakdown

Est. Dealer Cost$33,637

Est. Invoice$34,393

Holdback (est.)$756

MSRP (Sticker)$37,794

Dealer Add-Ons (DIA)+$999

Asking Price$38,793

Markup+$999

Markup includes $999 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,156

Percentile94% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)+$942

Avg Markup (Prius)+$999

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$784

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