Deal Sheet: 2027 Prius Limited FWD

AutoNation Toyota Tempe · Tempe, AZ · VIN: JTDACAAU3V3085165

Negotiation Guide

Opening Offer

$37,390

Fair Price

$38,890

Walk Away Above

$38,955

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,727

Est. Invoice$35,507

Holdback (est.)$780

MSRP (Sticker)$39,019

Asking Price$39,818

Markup+$799

Est. Dealer Margin on This Car$5,091

Percentile92% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory553 vehicles

Avg Markup (All Models)+$49

Avg Markup (Prius)+$799

% Below MSRP26%

Avg Days to Sell27 days

Avg Sold Markup+$178

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