Deal Sheet: 2027 Prius Limited FWD

AutoNation Toyota Tempe · Tempe, AZ · VIN: JTDACAAU3V3084761

Negotiation Guide

Opening Offer

$38,099

Fair Price

$39,599

Walk Away Above

$39,664

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,358

Est. Invoice$36,152

Holdback (est.)$795

MSRP (Sticker)$39,728

Asking Price$40,527

Markup+$799

Est. Dealer Margin on This Car$5,169

Percentile92% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory553 vehicles

Avg Markup (All Models)+$49

Avg Markup (Prius)+$799

% Below MSRP26%

Avg Days to Sell27 days

Avg Sold Markup+$178

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