Deal Sheet: 2026 Prius Limited FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTDACAAU3T3083901

Negotiation Guide

Opening Offer

$37,414

Fair Price

$38,914

Walk Away Above

$38,994

• Recent buyers paid ~$160 below MSRP

Price Breakdown

Est. Dealer Cost$34,776

Est. Invoice$35,557

Holdback (est.)$781

MSRP (Sticker)$39,074

Asking Price$39,874

Markup+$800

Est. Dealer Margin on This Car$5,098

Percentile93% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)+$636

Avg Markup (Prius)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$606

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