Deal Sheet: 2026 Prius LE FWD

AutoNation Toyota Pinellas Park · Pinellas Park, FL · VIN: JTDACAAU3T3083753

Negotiation Guide

Opening Offer

$29,768

Fair Price

$31,268

Walk Away Above

$31,212

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,729

Est. Invoice$28,352

Holdback (est.)$623

MSRP (Sticker)$31,156

Asking Price$32,748

Markup+$1,592

Est. Dealer Margin on This Car$5,019

Percentile98% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory674 vehicles

Avg Markup (All Models)+$135

Avg Markup (Prius)+$1,219

% Below MSRP49%

Avg Days to Sell26 days

Avg Sold Markup+$306

Price History

Jul 10, 2026$32,745 → $32,748(+$3)

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