Deal Sheet: 2026 Prius LE FWD

Larry H. Miller American Toyota Albuquerque · Albuquerque, NM · VIN: JTDACAAU3T3083512

Negotiation Guide

Opening Offer

$29,557

Fair Price

$31,057

Walk Away Above

$31,120

• Recent buyers paid ~$112 above MSRP
• Sitting 37 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,753

Est. Invoice$28,377

Holdback (est.)$624

MSRP (Sticker)$31,183

Asking Price$31,183

Markup$0

Est. Dealer Margin on This Car$3,430

Percentile65% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$697

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell45 days

Avg Sold Markup-$864

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