Negotiation Guide
Opening Offer
$28,480
Fair Price
$29,980
Walk Away Above
$30,090
- • Recent buyers paid ~$112 above MSRP
- • Sitting 44 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$26,877
Est. Invoice$27,481
Holdback (est.)$604
MSRP (Sticker)$30,199
Asking Price$30,199
Markup$0
Est. Dealer Margin on This Car$3,322
Percentile65% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$1,014
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$298
Price History
Jul 3, 2026$30,503 → $30,513(+$10)
Jul 16, 2026$30,513 → $30,199(-$314)
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