Deal Sheet: 2026 Prius LE FWD

Steven Toyota · Harrisonburg, VA · VIN: JTDACAAU3T3083137

Negotiation Guide

Opening Offer

$28,615

Fair Price

$30,115

Walk Away Above

$30,239

• Recent buyers paid ~$112 above MSRP
• Sitting 46 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,024

Est. Invoice$27,631

Holdback (est.)$607

MSRP (Sticker)$30,364

Asking Price$30,364

Markup$0

Est. Dealer Margin on This Car$3,340

Percentile65% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$497

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$424

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