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Deal Sheet: 2026 Prius Limited FWD
Toyota of Rockwall · Rockwall, TX · VIN: JTDACAAU3T3082960
This Is Already a Great Deal
Opening Offer
$36,490
Asking Price
$37,619
Max Price
$37,619
- • Recent buyers paid ~$129 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,739 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,143
Est. Invoice$35,933
Holdback (est.)$790
MSRP (Sticker)$39,487
Asking Price$37,619
Markup-$1,868
Est. Dealer Margin on This Car$2,476
Percentile5% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold209
Avg Markup-$129
Median Markup$0
Best Deal-$2,527
Worst Deal+$2,995
% Sold Below MSRP58%
Avg Days to Sell24 days
Dealer Profile
Inventory526 vehicles
Avg Markup (All Models)-$3,398
Avg Markup (Prius)-$1,454
% Below MSRP95%
Avg Days to Sell21 days
Avg Sold Markup-$1,496
Price History
Jul 10, 2026$37,844 → $37,619(-$225)
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