Deal Sheet: 2027 Prius LE FWD

AutoNation Toyota Tempe · Tempe, AZ · VIN: JTDACAAU2V3085271

Negotiation Guide

Opening Offer

$29,085

Fair Price

$30,585

Walk Away Above

$30,529

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,121

Est. Invoice$27,730

Holdback (est.)$609

MSRP (Sticker)$30,473

Asking Price$31,272

Markup+$799

Est. Dealer Margin on This Car$4,151

Percentile89% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory553 vehicles

Avg Markup (All Models)+$49

Avg Markup (Prius)+$799

% Below MSRP26%

Avg Days to Sell27 days

Avg Sold Markup+$178

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