Deal Sheet: 2027 Prius Limited FWD

Toyota of Renton · Renton, WA · VIN: JTDACAAU2V3084881

Negotiation Guide

Opening Offer

$35,920

Fair Price

$37,420

Walk Away Above

$37,485

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$33,419

Est. Invoice$34,170

Holdback (est.)$751

MSRP (Sticker)$37,549

Dealer Add-Ons (DIA)+$698

Asking Price$38,247

Markup+$698

Markup includes $698 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,828

Percentile90% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory315 vehicles

Avg Markup (All Models)+$1,234

Avg Markup (Prius)+$698

% Below MSRP11%

Avg Days to Sell33 days

Avg Sold Markup+$1,263

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