Deal Sheet: 2027 Prius LE FWD

DCH Brunswick Toyota · North Brunswick, NJ · VIN: JTDACAAU2V129AH50

Negotiation Guide

Opening Offer

$29,423

Fair Price

$30,923

Walk Away Above

$30,867

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,422

Est. Invoice$28,038

Holdback (est.)$616

MSRP (Sticker)$30,811

Asking Price$31,810

Markup+$999

Est. Dealer Margin on This Car$4,388

Percentile93% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory410 vehicles

Avg Markup (All Models)+$786

Avg Markup (Prius)+$999

% Below MSRP11%

Avg Days to Sell35 days

Avg Sold Markup+$234

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