Deal Sheet: 2026 Prius LE FWD

Toyota of Melbourne · Melbourne, FL · VIN: JTDACAAU2T3084182

Negotiation Guide

Opening Offer

$28,492

Fair Price

$29,992

Walk Away Above

$29,936

• Recent buyers paid ~$112 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$26,593

Est. Invoice$27,191

Holdback (est.)$598

MSRP (Sticker)$29,880

Asking Price$30,476

Markup+$596

Est. Dealer Margin on This Car$3,883

Percentile86% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)+$318

Avg Markup (Prius)+$423

% Below MSRP47%

Avg Days to Sell23 days

Avg Sold Markup+$437

Price History

Jul 19, 2026$31,128 → $30,476(-$652)

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