Deal Sheet: 2026 Prius LE FWD

Toyota of Santa Fe · Santa Fe, NM · VIN: JTDACAAU2T3083937

Negotiation Guide

Opening Offer

$29,500

Fair Price

$31,000

Walk Away Above

$30,944

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,490

Est. Invoice$28,108

Holdback (est.)$618

MSRP (Sticker)$30,888

Asking Price$31,267

Markup+$379

Est. Dealer Margin on This Car$3,777

Percentile79% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Prius)+$129

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$688

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