This Is Already a Great Deal
Opening Offer
$28,633
Asking Price
$29,519
Max Price
$29,519
- • Recent buyers paid ~$112 above MSRP
- • Sitting 32 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $316 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$26,593
Est. Invoice$27,191
Holdback (est.)$598
MSRP (Sticker)$29,880
Dealer Add-Ons (DIA)+$495
Asking Price$29,519
Markup-$361
Est. Dealer Margin on This Car$2,926
Percentile12% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory656 vehicles
Avg Markup (All Models)-$1,195
Avg Markup (Prius)-$1,157
% Below MSRP75%
Avg Days to Sell22 days
Avg Sold Markup-$1,044
Price History
Jul 2, 2026$30,078 → $30,080(+$2)
Jul 16, 2026$30,080 → $29,519(-$561)
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