Deal Sheet: 2026 Prius XLE FWD

Toyota of Cool Springs · Franklin, TN · VIN: JTDACAAU2T3083405

Negotiation Guide

Opening Offer

$31,912

Fair Price

$33,412

Walk Away Above

$33,510

• Recent buyers paid ~$197 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$29,912

Est. Invoice$30,584

Holdback (est.)$672

MSRP (Sticker)$33,609

Asking Price$33,522

Markup-$87

Est. Dealer Margin on This Car$3,610

Percentile22% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold440

Avg Markup-$197

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory392 vehicles

Avg Markup (All Models)-$428

Avg Markup (Prius)-$404

% Below MSRP60%

Avg Days to Sell30 days

Avg Sold Markup+$19

Price History

Jun 25, 2026$34,322 → $33,822(-$500)

Jul 17, 2026$33,822 → $33,522(-$300)

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