Deal Sheet: 2026 Prius LE FWD

Brian Bemis Toyota of DeKalb · DeKalb, IL · VIN: JTDACAAU2T3083257

Negotiation Guide

Opening Offer

$28,250

Fair Price

$29,750

Walk Away Above

$29,815

• Recent buyers paid ~$112 above MSRP
• Sitting 38 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$26,593

Est. Invoice$27,191

Holdback (est.)$598

MSRP (Sticker)$29,880

Asking Price$29,880

Markup$0

Est. Dealer Margin on This Car$3,287

Percentile65% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$662

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$631

Cheaper Prius LE FWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$1,513$30,1146d

Baxter Toyota of LincolnLincoln, NE

-$1,459$30,2535d

Toyota of KatyKaty, TX

-$1,357$30,40532d

Maverick ToyotaLemon Grove, CA

-$1,347$29,57119d

Maverick ToyotaLemon Grove, CA

-$1,347$29,5714d

Maverick ToyotaLemon Grove, CA

-$1,338$29,37027d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,6445d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,64410d

Hometown ToyotaOntario, OR

-$1,323$29,31125d

Hesser ToyotaJanesville, WI

-$1,309$29,7385d