Deal Sheet: 2027 Prius Limited FWD

Fox Toyota · Rochester Hills, MI · VIN: JTDACAAU1V3085245

Negotiation Guide

Opening Offer

$37,579

Fair Price

$39,079

Walk Away Above

$39,144

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,895

Est. Invoice$35,679

Holdback (est.)$784

MSRP (Sticker)$39,208

Asking Price$39,208

Markup$0

Est. Dealer Margin on This Car$4,313

Percentile55% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory164 vehicles

Avg Markup (All Models)-$328

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$406

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