Deal Sheet: 2027 Prius LE FWD

Toyota of Turnersville · Turnersville, NJ · VIN: JTDACAAU1V130AH34

Negotiation Guide

Opening Offer

$29,155

Fair Price

$30,655

Walk Away Above

$30,599

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,183

Est. Invoice$27,794

Holdback (est.)$611

MSRP (Sticker)$30,543

Dealer Add-Ons (DIA)+$1,345

Asking Price$32,587

Markup+$2,044

Markup includes $1,345 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,404

Percentile99% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)+$2,079

Avg Markup (Prius)+$2,044

% Below MSRP0%

Avg Days to Sell31 days

Avg Sold Markup+$1,765

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