Deal Sheet: 2026 Prius Limited FWD

South Coast Toyota · Costa Mesa, CA · VIN: JTDACAAU1T3084299

This Is Already a Great Deal

Opening Offer

$36,132

Asking Price

$37,249

Max Price

$37,249

• Recent buyers paid ~$129 below MSRP
• Asking price is already $1,601 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,691

Est. Invoice$35,471

Holdback (est.)$780

MSRP (Sticker)$38,979

Asking Price$37,249

Markup-$1,730

Est. Dealer Margin on This Car$2,558

Percentile8% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$761

Avg Markup (Prius)-$527

% Below MSRP46%

Avg Days to Sell28 days

Avg Sold Markup-$640

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