Deal Sheet: 2026 Prius LE FWD

Toyota on Nicholasville · Nicholasville, KY · VIN: JTDACAAU1T3084206

Negotiation Guide

Opening Offer

$29,555

Fair Price

$31,055

Walk Away Above

$30,999

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,539

Est. Invoice$28,158

Holdback (est.)$619

MSRP (Sticker)$30,943

Asking Price$31,242

Markup+$299

Est. Dealer Margin on This Car$3,703

Percentile78% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$57

Avg Markup (Prius)+$299

% Below MSRP24%

Avg Days to Sell31 days

Avg Sold Markup-$39

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