Deal Sheet: 2026 Prius Limited FWD

Larry H. Miller American Toyota Albuquerque · Albuquerque, NM · VIN: JTDACAAU1T3083878

Negotiation Guide

Opening Offer

$38,164

Fair Price

$39,664

Walk Away Above

$39,729

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$35,416

Est. Invoice$36,212

Holdback (est.)$796

MSRP (Sticker)$39,793

Asking Price$39,793

Markup$0

Est. Dealer Margin on This Car$4,377

Percentile55% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)-$697

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell45 days

Avg Sold Markup-$864

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