Deal Sheet: 2026 Prius LE FWD

Toyota of Melbourne · Melbourne, FL · VIN: JTDACAAU1T3083833

Negotiation Guide

Opening Offer

$28,967

Fair Price

$30,467

Walk Away Above

$30,411

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,016

Est. Invoice$27,623

Holdback (est.)$607

MSRP (Sticker)$30,355

Asking Price$30,749

Markup+$394

Est. Dealer Margin on This Car$3,733

Percentile79% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)+$318

Avg Markup (Prius)+$423

% Below MSRP47%

Avg Days to Sell23 days

Avg Sold Markup+$437

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