Deal Sheet: 2026 Prius LE FWD

IG Burton Toyota of Dover · Dover, DE · VIN: JTDACAAU1T3082665

Negotiation Guide

Opening Offer

$28,398

Fair Price

$29,898

Walk Away Above

$30,131

• Recent buyers paid ~$112 above MSRP
• Sitting 61 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,024

Est. Invoice$27,631

Holdback (est.)$607

MSRP (Sticker)$30,364

Asking Price$30,364

Markup$0

Est. Dealer Margin on This Car$3,340

Percentile65% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$819

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$538

Cheaper Prius LE FWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$1,513$30,1146d

Baxter Toyota of LincolnLincoln, NE

-$1,459$30,2535d

Toyota of KatyKaty, TX

-$1,357$30,40532d

Maverick ToyotaLemon Grove, CA

-$1,347$29,57119d

Maverick ToyotaLemon Grove, CA

-$1,347$29,5714d

Maverick ToyotaLemon Grove, CA

-$1,338$29,37027d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,6445d

Lithia Toyota of ReddingRedding, CA

-$1,325$29,64410d

Hometown ToyotaOntario, OR

-$1,323$29,31125d

Hesser ToyotaJanesville, WI

-$1,309$29,7385d