Negotiation Guide
Opening Offer
$29,674
Fair Price
$31,174
Walk Away Above
$31,343
- • Recent buyers paid ~$112 above MSRP
- • Sitting 51 days (avg 21) — extra leverage
Price Breakdown
Est. Dealer Cost$28,046
Est. Invoice$28,676
Holdback (est.)$630
MSRP (Sticker)$31,512
Asking Price$31,512
Markup$0
Est. Dealer Margin on This Car$3,466
Percentile65% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory24 vehicles
Avg Markup (All Models)-$42
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$9
Cheaper Prius LE FWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$1,513$30,1147d
Baxter Toyota of LincolnLincoln, NE
-$1,459$30,2536d
Toyota of KatyKaty, TX
-$1,357$30,40533d
Maverick ToyotaLemon Grove, CA
-$1,347$29,57120d
Maverick ToyotaLemon Grove, CA
-$1,347$29,5715d
Maverick ToyotaLemon Grove, CA
-$1,338$29,37028d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,6446d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,64411d
Hometown ToyotaOntario, OR
-$1,323$29,31126d
Hesser ToyotaJanesville, WI
-$1,309$29,7386d