Deal Sheet: 2027 Prius Limited FWD

Ron Tonkin Toyota · Portland, OR · VIN: JTDACAAU0V3085334

Negotiation Guide

Opening Offer

$37,555

Fair Price

$39,055

Walk Away Above

$39,120

• Recent buyers paid ~$129 below MSRP

Price Breakdown

Est. Dealer Cost$34,874

Est. Invoice$35,657

Holdback (est.)$784

MSRP (Sticker)$39,184

Asking Price$39,184

Markup$0

Est. Dealer Margin on This Car$4,310

Percentile55% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold209

Avg Markup-$129

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP58%

Avg Days to Sell24 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$1,156

Avg Markup (Prius)$0

% Below MSRP98%

Avg Days to Sell32 days

Avg Sold Markup-$256

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