Deal Sheet: 2027 Prius LE FWD

Heritage Toyota · South Burlington, VT · VIN: JTDACAAU0V3084829

Negotiation Guide

Opening Offer

$29,893

Fair Price

$31,393

Walk Away Above

$31,337

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,840

Est. Invoice$28,466

Holdback (est.)$626

MSRP (Sticker)$31,281

Asking Price$31,830

Markup+$549

Est. Dealer Margin on This Car$3,990

Percentile85% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Prius)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

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