Deal Sheet: 2027 Prius LE FWD

Swickard Toyota 101 · Redwood City, CA · VIN: JTDACAAU0V128AD29

This Is Already a Great Deal

Opening Offer

$28,843

Asking Price

$29,735

Max Price

$29,735

• Recent buyers paid ~$112 above MSRP
• Asking price is already $781 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$27,060

Est. Invoice$27,668

Holdback (est.)$608

MSRP (Sticker)$30,404

Asking Price$29,735

Markup-$669

Est. Dealer Margin on This Car$2,675

Percentile9% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)+$410

Avg Markup (Prius)-$1,008

% Below MSRP26%

Avg Days to Sell31 days

Avg Sold Markup+$529

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