Deal Sheet: 2026 Prius LE FWD

Paul Miller Toyota · West Caldwell, NJ · VIN: JTDACAAU0T3084293

Negotiation Guide

Opening Offer

$29,451

Fair Price

$30,951

Walk Away Above

$30,895

• Recent buyers paid ~$112 above MSRP

Price Breakdown

Est. Dealer Cost$27,447

Est. Invoice$28,063

Holdback (est.)$617

MSRP (Sticker)$30,839

Asking Price$31,084

Markup+$245

Est. Dealer Margin on This Car$3,637

Percentile75% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory370 vehicles

Avg Markup (All Models)+$430

Avg Markup (Prius)+$245

% Below MSRP5%

Avg Days to Sell32 days

Avg Sold Markup+$430

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