Deal Sheet: 2026 Prius LE FWD

Bernardi Toyota · Framingham, MA · VIN: JTDACAAU0T3083516

Negotiation Guide

Opening Offer

$29,721

Fair Price

$31,221

Walk Away Above

$31,300

• Recent buyers paid ~$112 above MSRP
• Sitting 39 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,926

Est. Invoice$28,554

Holdback (est.)$628

MSRP (Sticker)$31,378

Asking Price$31,378

Markup$0

Est. Dealer Margin on This Car$3,452

Percentile65% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$9

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup+$3

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