Deal Sheet: 2026 Prius Limited FWD

Peterson Toyota · Lumberton, NC · VIN: JTDACAAU0T3081765

Negotiation Guide

Opening Offer

$37,804

Fair Price

$39,304

Walk Away Above

$39,656

• Recent buyers paid ~$160 below MSRP
• Sitting 59 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$35,607

Est. Invoice$36,407

Holdback (est.)$800

MSRP (Sticker)$40,008

Asking Price$40,008

Markup$0

Est. Dealer Margin on This Car$4,401

Percentile55% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold216

Avg Markup-$160

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup$0

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