Deal Sheet: 2026 Prius Limited FWD

Serra Toyota of Traverse City · Traverse City, MI · VIN: JTDACAAU7T126BA32

This Is Already a Great Deal

Opening Offer

$36,263

Asking Price

$37,385

Max Price

$37,385

• Recent buyers paid ~$290 below MSRP
• Asking price is already $1,813 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,144

Est. Invoice$35,934

Holdback$790

MSRP (Sticker)$39,488

Asking Price$37,385

Markup-$2,103

Dealer Margin on This Car$2,241

Percentile4% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$1,461

Avg Markup (Prius)-$2,103

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$899

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