2026 Prius Limited FWD
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Available now
- On the lot and buyable now.
- Similar Prius Prius Limited FWDs sell in a median of 24 days (624 recent sales).
- 195 of 223 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 66 days — longer than 97% of Prius listings in IL.
- Price is down $1,008 from its original list of $38,948.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$36,572
- Comparable Priuss (6) average $2,476 below MSRP — about $36,572 for this trim.
- Listed $1,368 above that, so there's room to negotiate toward $36,572.
- It's sat 66 days (longer than 97% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Prius is listed at $37,940, which is $1,108 below its MSRP of $39,048 — a notable discount. Compared to similar vehicles nationally, this one is priced $1,368 higher than the market average. It has been on the dealer’s lot for 66 days. Located at Victory Toyota of Midtown in Chicago, IL.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$553- D5 — Door Edge Guards$165
- EF — Rear Bumper Applique$69
- 2T — All-Weather Floor Liner Package$319
Factory Options
- DV — Digital rearview mirror
- FE — 50 State Emissions
- LX — Limited Premium Package
- SD — Heated rear seats
Specifications
Loading history...
Est. Monthly Payment
$668/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $2,263 on one of 4 comparable 2026 Prius Prius Limited FWD about 1,007 miles away. The lowest is $35,677 in Tampa, FL — real leverage when you ask Victory Toyota of Midtown to match it. See that listing →
Comparable Vehicles
Avg markup: -$2,476
66 days on lot