Deal Sheet: 2026 Prius LE FWD

Chuck Hutton Toyota · Memphis, TN · VIN: JTDACAAU0T3070149

Negotiation Guide

Opening Offer

$29,014

Fair Price

$30,514

Walk Away Above

$30,627

• Recent buyers paid ~$112 above MSRP
• Sitting 44 days (avg 21) — extra leverage

Price Breakdown

Est. Dealer Cost$27,358

Est. Invoice$27,972

Holdback (est.)$615

MSRP (Sticker)$30,739

Dealer Add-Ons (DIA)+$1,978

Asking Price$30,692

Markup-$47

Est. Dealer Margin on This Car$3,334

Percentile15% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold509

Avg Markup+$112

Median Markup$0

Best Deal-$1,471

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)+$1,181

Avg Markup (Prius)+$555

% Below MSRP17%

Avg Days to Sell30 days

Avg Sold Markup+$971

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