Negotiation Guide
Opening Offer
$33,864
Fair Price
$35,364
Walk Away Above
$36,695
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$34,604
Est. Invoice$35,364
Holdback$761
MSRP (Sticker)$38,026
Asking Price$36,825
Markup-$1,201
Dealer Margin on This Car$2,221
Percentile28% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$1,111
Avg Markup (BRZ)-$1,201
% Below MSRP57%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7580d
Downtown SubaruOakland, CA
-$4,123$33,7780d
Redding SubaruRedding, CA
-$3,952$34,0470d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1990d
Thelen SubaruBay City, MI
-$2,442$36,6320d
International SubaruTinley Park, IL
-$2,442$36,6320d
Winner SubaruDover, DE
-$2,442$36,6320d
Marin SubaruSan Rafael, CA
-$2,385$36,4050d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5150d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2200d