Negotiation Guide
Opening Offer
$34,739
Fair Price
$36,239
Walk Away Above
$37,603
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,460
Est. Invoice$36,239
Holdback$779
MSRP (Sticker)$38,967
Asking Price$38,188
Markup-$779
Dealer Margin on This Car$2,728
Percentile38% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$2,173
Avg Markup (BRZ)-$779
% Below MSRP77%
Avg Days to Sellnull days
Avg Sold Markup$0
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