Negotiation Guide
Opening Offer
$33,996
Fair Price
$35,496
Walk Away Above
$36,832
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$34,733
Est. Invoice$35,496
Holdback$763
MSRP (Sticker)$38,168
Asking Price$37,180
Markup-$988
Dealer Margin on This Car$2,447
Percentile32% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$422
Avg Markup (BRZ)-$988
% Below MSRP39%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7581d
Downtown SubaruOakland, CA
-$4,123$33,7781d
Redding SubaruRedding, CA
-$3,952$34,0471d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1991d
Thelen SubaruBay City, MI
-$2,442$36,6321d
Winner SubaruDover, DE
-$2,442$36,6321d
International SubaruTinley Park, IL
-$2,442$36,6321d
Marin SubaruSan Rafael, CA
-$2,385$36,4051d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5151d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2201d