Negotiation Guide
Opening Offer
$35,213
Fair Price
$36,713
Walk Away Above
$38,094
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,923
Est. Invoice$36,713
Holdback$790
MSRP (Sticker)$39,476
Asking Price$37,476
Markup-$2,000
Dealer Margin on This Car$1,553
Percentile11% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory50 vehicles
Avg Markup (All Models)-$1,904
Avg Markup (BRZ)-$2,000
% Below MSRP12%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7580d
Downtown SubaruOakland, CA
-$4,123$33,7780d
Redding SubaruRedding, CA
-$3,952$34,0470d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1990d
Thelen SubaruBay City, MI
-$2,442$36,6320d
International SubaruTinley Park, IL
-$2,442$36,6320d
Winner SubaruDover, DE
-$2,442$36,6320d
Marin SubaruSan Rafael, CA
-$2,385$36,4050d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5150d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2200d