Negotiation Guide
Opening Offer
$34,772
Fair Price
$36,272
Walk Away Above
$37,637
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$35,492
Est. Invoice$36,272
Holdback$780
MSRP (Sticker)$39,002
Asking Price$39,202
Markup+$200
Dealer Margin on This Car$3,710
Percentile77% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory256 vehicles
Avg Markup (All Models)-$788
Avg Markup (BRZ)+$200
% Below MSRP52%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper BRZ Limited Inventory
Hansel SubaruSanta Rosa, CA
-$5,000$33,7580d
Downtown SubaruOakland, CA
-$4,123$33,7780d
Redding SubaruRedding, CA
-$3,952$34,0470d
Elk Grove SubaruElk Grove, CA
-$3,800$34,1990d
Thelen SubaruBay City, MI
-$2,442$36,6320d
International SubaruTinley Park, IL
-$2,442$36,6320d
Winner SubaruDover, DE
-$2,442$36,6320d
Marin SubaruSan Rafael, CA
-$2,385$36,4050d
Ken Ganley Subaru BedfordBedford, OH
-$2,378$36,5150d
Trust Antelope Valley SubaruLancaster, CA
-$2,284$36,2200d